"This year's fair stand has a very open design which in itself reflects our key message: communication and customer interface," explains Sven Zeitler, Head of Marketing at MS Motorservice International GmbH. "We are also most pleased with our new location in Hall 4 which offers more possibilities besides being more centrally situated and easier for our visitors to find."
Dotted across the fair booth are showcases displaying the rich variety of aftermarket products including those of the premium brands KS Kolbenschmidt, Pierburg, BF and TRW Engine Components. These range from plain bearings and piston rings to variable-flow coolant pumps and valves right up to crankcases. A center of attention is the new Motorservice app enabling mobile phone access to the product line-up and service information of this aftermarket specialist. Besides illustrating the wide array of services, the fair stand has additional multimedia attractions to catch the eye.
Another fair feature is the "workshop corner" where throughout the course of the event Motorservice training personnel can converse with customers and answer questions on technical details related to workshop practice and repairs. With its comprehensive product line-up, engineering competence and customer-focused delivery service, MS Motorservice Deutschland addresses the needs of wholesalers and engine repairers in Austria, Germany, and Switzerland.
Automechanika ranks as the internationally leading and biggest auto aftermarket trade fair. Every two years, the event presents a broad spectrum of information and exhibits on such subjects as auto parts, workshop and filling station equipment, IT and Business Management, car wash facilities, accessories, and tuning.