Motorservice: 50,000 subscribers on YouTube

At the start of the new year, MS Motorservice International GmbH’s YouTube channel reached a special milestone. Over 50,000 technology enthusiasts now follow the spare part specialist’s social media presence on the video-sharing site. What’s more, the channel’s growth accelerated sharply in 2020, with an influx of around 18,000 new subscribers.

Since the channel went online in March 2012, around 11 million users have watched the technical content available there. Last December alone, the videos were viewed around 290,000 times, adding up to a total playback time of over 560,000 minutes. And in the last couple of years, the channel’s development has really gathered steam. In 2019, it gained around 13,000 new subscribers, and in 2020, that number was 18,000 individuals who thus always stay up to date with MS Motorservice International GmbH’s latest videos. Thanks to exponential growth, this trend should keep increasing still: we expect to reach the 60,000 subscriber mark in the first quarter of 2021. 75,000 subscribers are anticipated by the end of the year 2021.

Content with a purpose
The reasons for the users’ strong interest are both the content and the length and format of the various videos. They seem to have the right thing for everyone. Users can thereby learn how pistons, fuel delivery modules, crankshafts and other components are assembled, and how they work in detail by watching the elaborately produced 3D-animations. By contrast, the many technical educational videos enable a more comprehensive insight into entire systems, such as exhaust gas recirculation, provide tips on how to work with special tools, or show how to overcome concrete problems with engine components. Meanwhile, the newly introduced series of short videos concentrates on possible specific problems with a component that one could encounter. The scope of these is much reduced and they lead the viewer quickly to the desired solution to their specific problem.

Available in many languages
Alongside the high level of technical expertise that Motorservice’s YouTube channel makes available to the industry, the fact that the content is available in a large number of languages plays an important role in the high click rate. The videos are mostly available in English, German, French, Russian, Polish, Spanish and Chinese, and sometimes also in Italian, Brazilian Portuguese, Hungarian or Romanian. This means that people can find the information they are looking for in their own language – without any linguistic barriers.

YouTube Link

Don't want to miss any news?

Use of cookies and data protection

Motorservice Group uses cookies saved to your device in order to optimize and continuously improve its websites, as well as for statistical purposes. Further information on our use of cookies can be found here, together with our publication details and data protection notice.

By clicking on “OK” you confirm that you have taken note of the information on cookies, the data protection declaration and the publication details. You can also change your cookie settings for this website at any time.

Privacy settings

We place great importance on transparent information relating to all aspects of data protection. Our website contains detailed information on the settings you can select and what effect these settings have. You can change your selected settings at any time. Regardless of the selection you choose, we will not draw any conclusions regarding you as a person (except where you have explicitly entered your details). For information on deleting the cookies, please see the help function in your browser. You can find out more in the data protection declaration.

Change your privacy settings by clicking on the corresponding buttons

Necessary

Cookies essential for the system ensure that the website works correctly. Without these cookies, malfunctions or error messages may occur.

This website will:

  • Store cookies required by the system
  • Store the settings you make on this website

This site wil never do the following without your agreement:

  • Store your settings, such as the language selection or cookie banner, so that you do not have to repeat them in the future.
  • Evaluate visits anonymously and draw conclusions to help us to optimize our website.
  • Draw conclusions regarding you as a person (except where you have explicitly entered your details, e.g. in contact forms)

Convenience

These cookies make the website easier to use and save settings, for example, so that you do not have to repeat them every time you visit the site.

This website will:

  • Store cookies required by the system
  • Store your settings, such as the language selection or cookie banner, so that you do not have to repeat them in the future.

This site wil never do the following without your agreement:

  • Evaluate visits anonymously and draw conclusions to help us to optimize our website.
  • Draw conclusions regarding you as a person (except where you have explicitly entered your details, e.g. in contact forms)

Statistics

Statistics cookies enable us to evaluate the usage behaviour on the website anonymously – without enabling any conclusions to be drawn about you as a person. This enables us to measure the performance of the website and to improve it continuously to offer a better user experience.

This website will:

  • Store cookies required by the system
  • Draw conclusions regarding you as a person (except where you have explicitly entered your details, e.g. in contact forms)
  • Evaluate visits anonymously and draw conclusions to help us to optimize our website.

This site wil never do the following without your agreement:

  • Draw conclusions regarding you as a person (except where you have explicitly entered your details, e.g. in contact forms)

Of course, we will always respect the do-not-track (DNT) setting in your browser. In this case, no tracking cookies are set and no tracking functions are loaded.